Wednesday, 26 January 2011

Front Cover Analysis 3: Rap-Up


Rap up is a magazine that seems to be targetting an audience of a youthful quantity the magazine seems to be hitting at the RnB artists and industry such as the main picture which is eye candy of  very attractive RnB female artsists. the use of alliteration with stop and stare is very eye catching and audiences would leap up and buy the magazine, the wording stop and stare also being part of a song is also a bonus for audiences. The clothing that the females are wearing are provocative providing a fashion sense for girls and also showing them a role model.the magazine also provides the audience with clear sell lines inviting them to buy the magazine.






Rap Up is a magazine launched in 2001 by founder Devin Lazerine. The publication was originally a website devoted to hip hop, until Lazerine decided to pitch the possibility of a magazine to several publishers. The magazine is focused on the hip hop and R&B aspect of the music industry, and predominantly features interviews with artists, actors and other entertainers. Issued quarterly, the magazine's target audience was the 14 to 28 demographic, although the demographic has become older over time.
The magazine's first two issues were one time deals, although Lazerine and his brother Cameron received attention for their age and white background. The magazine restarted publication in 2005, when it managed to sell enough copies to ensure future releases. The magazine is sold in more than 20 countries, and a separate handbook has been released, chronicling the history of hip hop. The magazine has been nominated for two awards, and is often referenced by other magazines

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